The mixture of Yahoo’s interface and Microsoft’s technology could bring about a revolution in the IT business, but is Bill Gates too late for that? Microsoft’s tale of unusual product development began with Vista. Well a total ‘eye candy’ that was on the latest desktop and laptop systems but it just wasn’t good enough! The target market has moved towards mobile devices rather than the usual PC. Microsoft’s mobile operating system has never been up to date with the need of the customer. Google and Apple on the other hand are creating platforms for mobile devices which mimic the features on any latest PC.
The race to takeover Yahoo has been going on behind closed doors for a long time but the Wall Street Journal recently quoted that Yahoo could sell for US$ 50 Billion. The anxiety rather the urgency for Microsoft is ever increasing. They are being shot down at every opportunity to create something new. Speaking of new creation Microsoft’s latest gaming console the Xbox 360 has again succumbed to Sony’s PS3. Their latest portable MP3 player, the Zune, hasn’t been able to overtake the iPod. Getting back to the takeover, Microsoft has opted for a joint venture with Yahoo and with this they would be able to grab 27% of the advertising market which does not yet surpass Google at 65%.
If the merger is to take place the combination of MSN’s classy approach and Yahoo’s ability to attract the younger generation could very well be the next big thing in the market. Again if the merger was to take place think about the elaborate processes that has to be dealt with. The colossal size of the merging deal would send a shockwave throughout the business world; secondly the clash between the towering egos within the two IT giants can bring about a lot of media attention. A cold air of skeptism lurks about the internet, maybe the deal about the takeover is the calmness before the storm, but in this case the calmness is more exciting.
Let’s talk about the best scenario if Microsoft was to takeover Yahoo. Together they can bring about exciting solutions for the advertisers; they would be able to generate new possibilities for the consumers. But hasn’t Google being doing these as an everyday process? Frankly speaking it is hard for anyone to behold and believe that Microsoft will pull it off. The president of the Microsoft Corporation Kevin Johnson is working immensely hard to strive towards a new beginning but Microsoft’s search business has finally mired. The bottom line is that Microsoft needs to figure out how to overcome the outreach of the Google industry and buying Yahoo might not be one of the safest solutions.